🎮 Mobile Game Scaling Decision Calculator

Professional Mobile Game LTV Calculator - 2025 Edition

This is a comprehensive mobile game lifetime value (LTV) calculator designed for game developers, user acquisition managers, and mobile game publishers. The tool provides professional-grade analytics following 2025 industry standards and research-based benchmarks.

Key Features and Capabilities:

• LTV Calculation using Power Law Retention Modeling
• ROAS (Return on Ad Spend) Analysis and Projections
• Advanced Cohort Performance Tracking
• Retention Analysis with 2025 Industry Benchmarks
• Interactive Data Visualizations using Chart.js
• Mobile Game Scaling Decision Framework
• Three Calculation Methods: Basic, Intermediate, and Advanced
• ML Readiness Scoring for Predictive Analytics
• Hybrid Monetization Analysis (IAP + Ads)
• Market Segmentation (Tier 1, 2, 3 Markets)

2025 Industry Benchmarks Included:

• Day 1 Retention: 27-30% (Industry Standard)
• Day 7 Retention: 8-12% (Good Performance)
• Day 30 Retention: 2.5-5% (Healthy Long-term)
• LTV:CPI Ratio: 2x minimum, 3.5x for aggressive scaling
• ROAS Targets: D7: 50%+, D30: 120%+ for sustainable growth

Use Cases and Applications:

• User Acquisition Budget Planning and Optimization
• Mobile Game Profitability Analysis
• Scaling Decision Framework (Scale/Iterate/Shutdown)
• Cohort Performance Comparison Across Traffic Sources
• Retention Curve Analysis and Prediction
• Monetization Mix Optimization (IAP vs Ad Revenue)
• Market Entry Analysis for Different Regions
• Predictive LTV Modeling for Machine Learning Implementation

Technical Implementation:

Built using modern web technologies including HTML5, CSS3, and vanilla JavaScript with Chart.js for professional data visualization. The calculator implements research-based power law retention modeling and includes enhanced monetization curves based on 2025 mobile gaming analytics research.

Target Audience:

• Mobile Game Developers and Studios
• User Acquisition Managers
• Game Publishers and Distributors
• Mobile Marketing Professionals
• Game Analytics Specialists
• Venture Capitalists and Investors in Gaming
• Business Development Managers

Free Professional Tool:

This calculator is completely free to use and provides enterprise-level analytics capabilities. It's designed to help mobile game professionals make data-driven decisions about user acquisition, monetization, and scaling strategies using the latest 2025 industry research and benchmarks.